FitJoy Launch

  • Nutrabolt launched their protein bar brand; FitJoy.
  • I worked with the art director to create and shoot aesthetically vibrant imagery and short video clips for the FitJoy social pages.
  • We identified influencers, and distributed sample social kits with instructions for brand awareness posts that could be repurposed as UGC for the main channels.
  • Paid fan acquisition strategy was implemented and tested to increase the brand following and its legitimacy in the consumer market.
  • Pre-launch teaser content focused on creating the FitJoy lifestyle.

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