- Nutrabolt launched their protein bar brand; FitJoy.
- I worked with the art director to create and shoot aesthetically vibrant imagery and short video clips for the FitJoy social pages.
- We identified influencers, and distributed sample social kits with instructions for brand awareness posts that could be repurposed as UGC for the main channels.
- Paid fan acquisition strategy was implemented and tested to increase the brand following and its legitimacy in the consumer market.
- Pre-launch teaser content focused on creating the FitJoy lifestyle.