Cellucor’s content strategy largely focused on the static image format. I changed this up for two reasons.
- FB Live had launched and we had a celebrity trainer with a real following to help boost our brand awareness. I knew that it would bolster our engagement rate, as FB’s algorithm favours video and the use of new features.
- We had a large influencer base that was not being tapped into for original content. They were helping to sell the product and featuring them in videos was a way to, thank them for their efforts, create cost effective content, encourage others to work harder and to take advantage of the increase in engagement and visibility for video content.
FB Live with Cellucor athlete and Kevin Hart’s trainer; Boss.