This particular video was shot with pre-prepared questions designed to evoke a particular type of answer. I felt an emotive subject matter was going to work best here to drive engagement and amplification.
I also urged the audience to interact with the post, by sharing their own experiences, to create user-generated content that we could repurpose. The audience is able to participate!
e.g. If we received a comment that was special and worthy of repurposing, the comment could be used as an image quote post.
Food Flowers & Friends
For this food blog/catering company, we used video to enhance the food lover experience.
On MasterChef, we picked teaser content from pre-recorded episodes and used them to pre-empt that week’s episode or to reflect on the past episodes. (On MasterChef_AU twitter cards were now in full effect)