Social media has changed the way news is broken.
Immediacy (and accuracy) is essential.
Whilst creating content for digiDIRECT Cameras & Imaging, I was able to forge industry networks and connections with major suppliers. This meant that I received information immediately and was able to break industry relevant news/announcements first. The photographic sales industry in Australia is very small; I knew that timing was essential, which is why I worked at being the first to share local industry news as soon as possible because it would increase our chances of high post engagement.