Social media has changed the way news is broken.
Immediacy (and accuracy) is essential.
Whilst creating content for digiDIRECT Cameras & Imaging, I was able to forge industry networks and connections with major suppliers. This meant that I received information immediately and was able to break industry relevant news/announcements first. The photographic sales industry in Australia is very small; I knew that timing was essential. I pre-planned all posts and liaised with the website team to ensure we shared the launch information first. This increased our chances of high post engagement and pre-orders of the product.
Paid social campaigns were created to increase the content’s visibility.
Result: Unprecedented numbers of pre-orders. Positive feedback from Sony.